Pro Football Hall of Fame "Before the Snap" ft. Ashton Mullinix

Hosted by Pro Football Hall of Fame. Organized by Nathan Martin.


The Pro Football Hall of Fame is proud to offer a brand-new series for learners in high school, college and beyond! “Before the Snap” gives an insight to professional careers in and around the NFL, while giving a live audience the opportunity to interact with an industry expert. Special guest Ashton Mullinix will be on hand to speak on his career, what he does in his current position and much more. 

Ashton Mullinix is a sports business professional and has been the Executive Director of Business Strategy & Analytics for the Detroit Lions since November 2018. For the past eight years, he has served in several different capacities within the NFL at the league and team level. He started his career working for the NFL at the league’s headquarters in New York City, where he gained experience in various departments including corporate development, consumer products, and club business development. Ashton transitioned to the Detroit Lions to launch the organization’s first business strategy & analytics team. In the last four years, his team has implemented new data-driven processes to better predict business outcomes and improve decision making. In this role, Ashton is involved in many high-profile projects within the organization focused on maximizing revenue, automating processes, and personalizing the fan experience. Outside of work, Ashton recently completed an MBA from the University of Michigan and is a member of the Board of Directors for the University of Michigan School of Kinesiology.

The program will stream live on the Pro Football Hall of Fame’s Facebook page and will take questions from students throughout the program. To participate, all you will need to do is: - Visit at noon on Friday, January 29, 2021 to view the program. -To ask a question, comment on the post with the following information: * Name of School (if applicable) *  Location *  Question for Industry Expert If you have any questions, do not hesitate to call 330-588-3558 or by email at

Dial-In Information

Friday, January 29 at 12:00pm to 1:00pm

Virtual Event
Event Type

Workshops & Seminars, Information Session

Target Audience

Students, Alumni


Career & Professional Development


Career Services


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