Discover how brands are telling their stories and engaging with audiences on popular platforms like TikTok and Instagram Reels. Marketers share how they capture audience attention of consumers through authentic posts, great visuals and keep up with the trends on fast-growing platforms. Hear how you can have a creative career in this new era of video storytelling.

• Ryan Beickert, Storyteller, Courageous Studios (Branded Content - CNN, HLN, Great Big Story)
• Ebrahim Shakir, Global Head, Paid Social Strategy & Operations, McKinsey & Company
• Raeshem Nijhon, Founder and Executive Producer, Culture House

Presented with the Mayor's Office of Media and Entertainment

This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.

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